Add Cash Revenue to Your Practice With Laser Therapy

Every practice can use additional cash income. Practices that currently bill 50% or more to a third party should seriously consider incorporating a Cash Based Service into his/her practice. Cash programs, when properly set up and managed, can be profitable, by reducing practice overhead and increasing net income. Reimbursement is always 100% and no additional staffing required for collections.

Ideal Cash Based Service

Patients are willing to pay for results. In comparison to other treatment modalities, Laser Therapy offers:

Quick Treatment: Most treatments take 3 – 12 minutes.

Painless: There is no pain with a laser therapy treatment.

Positive Experience: Most patients experience a “soothing warmth sensation”. Plus, no messy gels are required and no complex wires or harness are used.

Affordable: Whether included as a bundled service or as a stand alone treatment, laser therapy is affordable

High Compliance: Patients are motivated to return for additional treatments when they experience pain relief and recovery

Future: Patients are more likely to return in the future, when they experience New or recurring injuries or pain

Referrals: Happy patients like to refer their family and friends

Treatment Plans: Determine a Treatment Plan and if it is a relief program or corrective care program.

Patient Progress: Determine what method you’re going to use to measure patient progress, so you can determine when the problem has been corrected.

Treatment Plan Options

Bundled Service Program:

1. Laser therapy is added into a current Treatment Program, combining it with other modalities and services.
2. In this option, laser therapy is not listed as a separate itemized fee, and the current Treatment Program Fee Schedule does not change.
3. The actual costs for providing the laser and treatment are absorbed into the overall
4. The benefit with this option is that the patient will receive increased clinical outcomes, and have a greater overall experience and satisfaction rating with the practice.

Bundled Service Program and Super Bill:

1. Laser therapy is added into a current Treatment Program, combining it with other modalities and services.
2. In this option, laser therapy is listed as a separate itemized fee, and the current Treatment Program Fee Schedule is changed to reflect this.
3. This can be added as an additional service and fee.
4. It can also be a replacement for another service and fee, for example ultrasound therapy.

Individual Service Program:

1. Laser Therapy is offered as a stand-alone service program.
2. Recommended fees vary from geographic area to another; ranging from $20 – $150 per laser treatment, with the average fee being charged $40 – $75.
3. One approach is to charge the typical “co-pay fee” or an “office visit fee” for the prevailing area.

Individual Service Program with Care Plan:

1. Laser Therapy is offered as a stand-alone service program in a bundled service program.

Incentives with Care Plans:

1. It is recommended to offer some type of incentives.

Incentive Options

New Patients: Provide a coupon good for “One Free Laser Therapy Treatment”

Refer a Friend: Refer a Friend and get a coupon good for “One Free Laser Therapy Treatment”

Family Plan: Offer a family Plan where the first person pays the regular fees, but other family members receive a discount off their laser treatments. (Example – 20% discount)